VRMA

    2017 Concurrent Breakout Sessions

    Concurrent breakout sessions are specialized sessions led by your peers that focus on specific topics in one of our conference tracks. Click on the icons to learn more, and use the drop down below to browse sessions by track!

    Business Strategy: Sessions in this track focus on equipping you with the decision making skills, proven strategies, and knowledge of industry trends needed to develop and achieve your company's short and long-term objectives.

    Finance and Legal Operations: Sessions in this track help participants learn best practices to manage their organization’s financial and legal responsibilities, as well as staying current on important topics and regulations specific to the vacation rental industry.

    Guest Relations: Sessions in this track provide participants with recommendations and new ideas for streamlining guest management processes and providing excellent customer service to vacation rental guests.

    Human Resources: Sessions in this track help participants learn how to successfully hire, manage, train, and engage employees or potential employees to fit their businesses needs and culture.

    Marketing: Sessions in this track dive into various channels, new tools and innovative strategies being used to market vacation rental properties to guests and owners.

    Property Services: Sessions in this track provide a detailed look at standard housekeeping management, training and safety practices needed to maintain an effective housekeeping program that provides a safe and secure environment for both employees and rental guests.

    Sales: Sessions in this track will help participants learn how to hire and train successful sales and reservation teams. Participants will gain ideas on how to apply effective strategies and processes to achieve revenue and business growth.

    Technology: Sessions in this track provide participants with insights on the newest digital solutions in the industry to help gain a competitive edge.

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    Business Strategy Finance and Legal Operations Guest Relations Human Resources
       
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    Marketing Property Services Sales Technology
           

    Monday, October 16

    Opening Keynote with Airbnb
    Track: General Session
    Monday, Oct 16th (8:30 AM - 10:00 AM)
    3 Smart Ways a Brand Essence Can Give You the Edge
    Track: Marketing
    Monday, Oct 16th (10:00 AM - 10:30 AM)
    Using Industry Data to Make Informed Business Decisions
    Track: Business Strategy
    Monday, Oct 16th (10:30 AM - 11:00 AM)
    5 Secrets to a Highly Converting Website
    Track: Marketing
    Monday, Oct 16th (11:00 AM - 12:00 PM)
    Growth Hacking: Owner Acquisition Best Practices From Industry Insiders
    Track: Business Strategy
    Monday, Oct 16th (11:00 AM - 12:00 PM)
    Increase Bookings, Guest Satisfaction, and Owner Happiness through Actionable (and fun) Market Research
    Track: Business Strategy
    Monday, Oct 16th (11:00 AM - 12:00 PM)
    Owner Growth, Retention and Competing Against RBO
    Track: Business Strategy
    Monday, Oct 16th (11:00 AM - 12:00 PM)
    Payment Processing: It’s All About YOUR Money!
    Track: Finance and Legal Operations
    Monday, Oct 16th (11:00 AM - 12:00 PM)
    Re-Thinking Customer Service and its Real Impact on Business Growth and Revenue Back to Top
    Track: Guest Relations
    Monday, Oct 16th (11:00 AM - 12:00 PM)
    The High Cost of Delaying a Termination
    Track: Human Resources
    Monday, Oct 16th (11:00 AM - 12:00 PM)
    Fighting for Your Right to Share Your Home
    Track: Finance and Legal Operations
    Monday, Oct 16th (1:00 PM - 2:00 PM)
    Preparing Your Company for Dynamic Pricing
    Track: Finance and Legal Operations
    Monday, Oct 16th (1:00 PM - 2:00 PM)
    Rockstar Reservationist: Revenue-Driving Tips and Tricks from the Front Line
    Track: Sales
    Monday, Oct 16th (1:00 PM - 2:00 PM)
    Small Business Growth through Acquisitions
    Track: Business Strategy
    Monday, Oct 16th (1:00 PM - 2:00 PM)
    The Importance of Environmental Sustainability in The Hospitality Industry
    Track: Property Services
    Monday, Oct 16th (1:00 PM - 2:00 PM)
    The Power of Integrated Marketing: How Shoreline OBX Increased Organic Traffic by 110%
    Track: Marketing
    Monday, Oct 16th (1:00 PM - 2:00 PM)
    Tips from the Pros: Starting Your Vacation Rental Business
    Track: Business Strategy
    Monday, Oct 16th (1:00 PM - 2:00 PM)
    Meet Up! Disaster Preparedness for Your Vacation Rentals
    Track: Property Services
    Monday, Oct 16th (2:00 PM - 2:30 PM)
    A 2017 Guide to Buying and Selling Vacation Rental Companies
    Track: Business Strategy
    Monday, Oct 16th (2:30 PM - 3:00 PM)
    Blockchain: Decentralized vs Centralized
    Track: Technology
    Monday, Oct 16th (3:00 PM - 4:00 PM)
    Creating and Owning Your Value Proposition: How to Leave Your Competition in the Dust
    Track: Business Strategy
    Monday, Oct 16th (3:00 PM - 4:00 PM)
    Industry Best Practices for Owner Acquisition and Retention
    Track: Marketing
    Monday, Oct 16th (3:00 PM - 4:00 PM)
    Managing a Housekeeping Department: The Toughest Job You Will Ever Love!
    Track: Property Services
    Monday, Oct 16th (3:00 PM - 4:00 PM)
    Proven Strategies for Increasing Profit Margins
    Track: Finance and Legal Operations
    Monday, Oct 16th (3:00 PM - 4:00 PM)
    Taking Control of your Direct Bookings
    Track: Sales
    Monday, Oct 16th (3:00 PM - 4:00 PM)
    The Art of Being Seen in an Increasingly Distracted World
    Track: Marketing
    Monday, Oct 16th (3:00 PM - 4:00 PM)
    HomeAway Opportunity Update
    Track: General Session
    Monday, Oct 16th (4:00 PM - 4:45 PM)
    A Case Study in Advocacy: Taking Action to Protect Vacation Rentals
    Track: General Session
    Monday, Oct 16th (4:45 PM - 5:30 PM)

    Tuesday, October 17

    Is There a Future for Property Managers?
    Track: General Session
    Tuesday, Oct 17th (8:30 AM - 10:00 AM)
    Net Promoter Score (NPS): What it is and why it matters for the VR industry
    Track: Technology
    Tuesday, Oct 17th (10:00 AM - 10:30 AM)
    Q&A: Guest Rental Agreements
    Track: Finance and Legal Operations
    Tuesday, Oct 17th (10:30 AM - 11:00 AM)
    VRM Certificate Program: Demo and Informational
    Track: Business Strategy
    Tuesday, Oct 17th (11:00 AM - 11:30 AM)
    Chargebacks and Your Vacation Rental
    Track: Finance and Legal Operations
    Tuesday, Oct 17th (11:30 AM - 12:30 PM)
    Common People Management Mistakes
    Track: Human Resources
    Tuesday, Oct 17th (11:30 AM - 12:30 PM)
    Decision-Making and Leadership: Lessons from the altMBA Program
    Track: Business Strategy
    Tuesday, Oct 17th (11:30 AM - 12:30 PM)
    From Owner/Manager to an Owner and a Manager
    Track: Business Strategy
    Tuesday, Oct 17th (11:30 AM - 12:30 PM)
    The Great Change: How to Leverage Technology and Embrace the Impact Millennials are having on the Vacation Rental Industry
    Track: Technology
    Tuesday, Oct 17th (11:30 AM - 12:30 PM)
    The Trifecta of Housekeeping : Green cleaning, Sub-contractors, and OSHA
    Track: Property Services
    Tuesday, Oct 17th (11:30 AM - 12:30 PM)
    Vacation Rentals and Standardized Processes: Why This Matters to Us
    Track: Guest Relations
    Tuesday, Oct 17th (11:30 AM - 12:30 PM)
    Advanced Reservations Sales: Overcoming Rate Related Objections
    Track: Sales
    Tuesday, Oct 17th (1:30 PM - 2:30 PM)
    Building an Effective Coalition to Fight Restrictive Regulations
    Track: Finance and Legal Operations
    Tuesday, Oct 17th (1:30 PM - 2:30 PM)
    Creating Synergy Across Email, Social, and Paid Advertising
    Track: Marketing
    Tuesday, Oct 17th (1:30 PM - 2:30 PM)
    Improving Operational Efficiency, Guest Reviews, and Quality Control by Building a Winning Partnership with Cleaners
    Track: Property Services
    Tuesday, Oct 17th (1:30 PM - 2:30 PM)
    Risk-Based Rate Editing: How to Maximize for Each Owner's Strategy with Ease
    Track: Business Strategy
    Tuesday, Oct 17th (1:30 PM - 2:30 PM)
    The Vacation Rentals of the Future
    Track: Technology
    Tuesday, Oct 17th (1:30 PM - 2:30 PM)
    Eco Trips, Cross-Sell Marketing Options
    Track: Marketing
    Tuesday, Oct 17th (2:30 PM - 3:00 PM)
    Creating a Culture of Employee Engagement
    Track: Human Resources
    Tuesday, Oct 17th (3:30 PM - 4:30 PM)
    Data Reports You Can Build to Protect and Retain Homeowners
    Track: Business Strategy
    Tuesday, Oct 17th (3:30 PM - 4:30 PM)
    Email Marketing Best Practices
    Track: Marketing
    Tuesday, Oct 17th (3:30 PM - 4:30 PM)
    Going Global: Who, Why and How - The Opportunity in Expanding Internationally
    Track: Business Strategy
    Tuesday, Oct 17th (3:30 PM - 4:30 PM)
    Learn from the Best: Real World Marketing Examples (Panel Discussion)
    Track: Marketing
    Tuesday, Oct 17th (3:30 PM - 4:30 PM)
    Sea to Ski with Sarah and T: Professional Vacation Rental Manager's Podcast Live!
    Track: Business Strategy
    Tuesday, Oct 17th (3:30 PM - 4:30 PM)
    Trust Accounting: How to Sleep Better at Night
    Track: Finance and Legal Operations
    Tuesday, Oct 17th (3:30 PM - 4:30 PM)

    Wednesday, October 18